— Coming Soon

Flipping
the Switch

How we started and scaled a global
lighting brand

Whats in the book

Successful entrepreneurship is not a straight line. It’s a thrilling, unpredictable roller coaster full of extreme ups and downs.

Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business.

Why we wrote the book

Meeting many entrepreneurs or managers in different company size, industry and geography, we realized our struggles are met by all of them.

We hope this book can help businesses avoid the same pitfalls or realize how to get out of them.

— Coming Soon

Read about our entrepreneurial journey

Get on the Waitlist!

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Bios

Cole Zucker

Cole Zucker is an entrepreneur and investor who has founded, scaled, and sold two companies.

Cole spent 4 years living and working in Shanghai before starting GREEN CREATIVE with Guillaume in 2010. Cole built the sales and distribution arm of the company, which encompassed an internal team of 50 inside and outside sales reps along with over 1,000 outside sales reps across North America.

Utilizing best practice sales processes, the company built an extensive distribution network, bringing tremendous scale from inception to sale.

Guillaume Vidal

Guillaume Vidal is an entrepreneur and investor who is hooked on marketing and product management.

Guillaume of French origin spent 15 years in China overseeing R&D with a team of Engineers and Laboratory assorted with strong Product Management to release industry leading technology and patented innovation.

Leveraged strong sourcing and subcontracting with extensive quality control encompassing tremendous volume growth and product line expansion. Based in LA since 2022 with his Chinese wife and two kids.

A Bright Story

In 2010 Cole and Guillaume started their entrepreneurial journey in Shanghai by establishing a commercial grade LED lighting company for the US market.

Bootstrapped, they grew the business from scratch to more than $60 million in annual revenue and exited it through private equity within seven years.

From a new entrant against industry giants, the two managed to gain tremendous market penetration, brand awareness and industry wide recognized innovation and quality.

The number of mistakes and challenges faced by them are what make ZuVi Investments a true entrepreneur partner.

Flipping the Switch